60-Day Sprint Calendar | The Social Strategist

@thesocialstrategistmb · Aug 10 - Oct 8, 2026

The 60-Day Sprint

One audience, one platform, one offer. Every post points to the workshop, the workshop points to the SMART Strategy, and the Strategy points to done-for-you. Nothing else gets promoted for 60 days.

DAY 1 · MON AUG 10DAY 60 · THU OCT 8

Fixed dates

These do not move. Everything else in the sprint is built backward from them.

Date	What happens
Mon Sept 7	HolidayLabor Day. Scheduled content only.
Tue Sept 8	TeachingGCU semester starts. DSM-101 at 7:00-8:45am, DSM-350 at 5:00-6:45pm.
Thu Sept 10	Workshop 1TeachingDowntown Phoenix, midday, plus both classes.
Sat Sept 12	Offer closesWorkshop 1 SMART Strategy window ends (48 hours).
Tue Sept 15	Workshop 2TeachingMesa, midday, plus both classes.
Thu Sept 17	Offer closesWorkshop 2 SMART Strategy window ends.
Sat Oct 3	Workshop 3Pending venueTarget date for the third workshop. A Saturday means no teaching conflict and a full-morning option.
Mon Oct 5	Offer closesWorkshop 3 SMART Strategy window ends (48 hours).
Thu Oct 8	Sprint endsDay 60. Full sprint retro complete, recap content posted.

Scheduling note: Workshops 1 and 2 land on Tue/Thu teaching days. With DSM-101 ending at 8:45am and DSM-350 starting at 5:00pm, your realistic workshop window is 10:30am to 3:30pm including travel and setup. Confirm midday time slots with both venues now. If the third venue confirms, push for Sat Oct 3: it is the only workshop date in the sprint with zero teaching conflict.

Weekly rhythm from Sept 8

The semester sets the grid. Every recurring commitment lives in its lane.

Tue / Thu

Teach 7-8:45am and 5-6:45pm. No Strategy sessions, no client calls. Content is pre-scheduled.

Mon / Wed

Strategy session delivery slots and content batching. Buyers book these slots before leaving the workshop.

Fri

CEO Friday. Weekly review, next week scheduled, funnel numbers checked.

Phase 1 · Aug 10-16

Foundation

Everything here must exist before promotion starts. Exit criteria: tickets purchasable, bio converted, pinned grid live, DM automation working.

Day	Task
Mon Aug 10	Finalize the SMART Strategy offer: name, deliverables (90-day roadmap plus working session), pricing ($750 retail, $497 in-room with $50 ticket credit).
Tue Aug 11	Rewrite IG bio for service-based business owners. Confirm midday time slots with Phoenix and Mesa venues.
Wed Aug 12	Build ticket pages for both workshops. Pre-block Strategy delivery slots on Mon/Wed, Sept 14 - Oct 2.
Thu Aug 13	Batch and film pinned content: proof post, process post, workshop offer post.
Fri Aug 14	CEO Friday: ticket pages LIVE. Pin the three posts. Set up DM keyword automation ("WORKSHOP" triggers the ticket link).
Sat-Sun Aug 15-16	Soft announcement to warm audience: stories, close friends, direct outreach to potential clients already following you.

Phase 2 · Aug 17-30

Launch promotion

Cadence: 4 reels per week plus daily stories. Every post CTAs to the workshop through the DM keyword.

Week of Aug 17-23

Problem-aware content

Reel: "The reason your business Instagram gets likes but no clients"
Reel: official workshop announcement (what you make, what you leave with)
Reel: client proof reframed for service businesses
Reel: "Watch me make a branded intro reel in 15 minutes"
Stories daily: countdown, venue reveals, behind-the-scenes prep
Email 1: workshop announcement plus early link

Week of Aug 24-30

Desire and objections

Reel: "You don't need to post every day, you need a strategy" (seeds the SMART Strategy)
Reel: attendee-avatar content ("If you're a realtor, salon owner, or consultant in Phoenix...")
Reel: objection killer ("I'm not good on camera" / "I don't have time")
Reel: second proof piece (recent client win)
Stories: seat counter starts ("7 of 10 spots left in Phoenix")
Email 2: social proof plus seats-remaining update
Fri Aug 28: confirm or release the third venue. If Oct 3 is confirmed, announce it this week.

Phase 3 · Aug 31 - Sept 9

Final push and semester prep

The most important deadline of the sprint hides here: all content from Sept 7 onward is filmed and scheduled by Friday Sept 4.

Week of Aug 31 - Sept 6

Urgency

Reel: "What you'll walk out with" (show a finished reintroduction reel)
Reel: founder story, why you built this for service businesses
Reel: FAQ (time, location, what to bring, skill prerequisites)
Reel: Phoenix push, last week of early momentum
Stories: seat counters for both cities, testimonial screenshots
Email 3: Phoenix final push
Fri Sept 4: batch complete. All content for Sept 7 - Oct 3 filmed and scheduled. Semester weeks are for delivery, not creation.

Mon Sept 7 - Wed Sept 9

Last call and handoff

Mon Sept 7: Labor Day. Scheduled post only. Rest. Print and prep workshop materials, test tech: phones, tripods, Canva templates, venue wifi.
Tue Sept 8: first day of classes. Stories only ("Teaching this morning, workshop Thursday").
Wed Sept 9: final Phoenix reminder email, plus DMs to everyone who engaged but didn't buy.

Phase 4 · Sept 10-19

Deliver and convert

Day	Plan
Thu Sept 10	Workshop 1Teach 7am, run Downtown Phoenix midday, teach 5pm. In-room pitch: SMART Strategy at $497 with ticket credit, valid 48 hours, buyers book pre-blocked slots on the spot.
Fri Sept 11	CEO Friday: recap content from Workshop 1 (attendee reels, testimonials), follow-up DMs to non-buyers, Mesa last-call push begins.
Sat Sept 12	Offer closesFinal "doors closing" story sequence for stragglers.
Sun Sept 13	RestLight stories only.
Mon Sept 14	First Strategy sessions delivered. Mesa final reminder email.
Tue Sept 15	Workshop 2Teach 7am, run Mesa midday, teach 5pm. Same pitch, but swap examples for local brick-and-mortar service businesses.
Wed Sept 16	Strategy sessions plus Mesa follow-up DMs.
Thu Sept 17	Offer closesTeaching day. Mesa window ends at end of day.
Fri Sept 18	CEO Friday: mid-sprint review (tickets, show rate, conversion, revenue). Workshop 3 promo begins if Oct 3 is locked.
Sat Sept 19	Recap content: "What 20 business owners taught me about showing up online."

Phase 5 · Sept 20 - Oct 8

Deliver, upsell, and round three

Strategy clients get their roadmaps, done-for-you conversations open, the third workshop runs on the one date with no teaching conflict, and the sprint closes with its conversion window fully played out.

Week of Sept 21-27

Strategy delivery + Workshop 3 promo

Mon Sept 21 and Wed Sept 23: Strategy sessions in pre-blocked slots. Inside each session, open the done-for-you conversation with clients who say "I don't have time to execute this."
Workshop 3 promo (2-week runway): lean on recap proof from Phoenix and Mesa, attendee reels, and testimonials. Warm audience plus momentum beats a long runway.
Reels this week: Workshop 1-2 highlight reel, attendee transformation, "last workshop of the year" positioning
Email: Workshop 3 announcement to full list, including Phoenix and Mesa non-buyers
Fri Sept 25: CEO Friday. Strategy delivery check, Workshop 3 ticket count.

Week of Sept 28 - Oct 3

Workshop 3 week

Mon Sept 28 and Wed Sept 30: remaining Phoenix and Mesa Strategy sessions delivered
Stories: Workshop 3 seat counter and last-call sequence
Fri Oct 2: CEO Friday. Pre-workshop check: ticket count, materials, tech, final reminder email.
Sat Oct 3: Workshop 3 (pending venue confirmation). Same structure, same in-room pitch, 48-hour Strategy window opens.

Sun Oct 4 - Thu Oct 8

Conversion and close-out

Sun Oct 4: Workshop 3 recap content and follow-up DMs to non-buyers
Mon Oct 5: Workshop 3 Strategy window closes. First Workshop 3 Strategy sessions delivered in Mon slot.
Wed Oct 7: remaining Strategy sessions. Full sprint retro: tickets sold, show rates, Strategy conversion, revenue, done-for-you pipeline, what repeats in the next cycle.
Thu Oct 8: Day 60. Sprint ends. Recap post: "What 30 business owners taught me about showing up online."

Success metrics

Metric	Target
Tickets sold per workshop	8-10
Show rate	80%+
In-room Strategy conversion	2-3 per workshop (20-30%)
Strategy revenue per workshop	$1,000-$1,500
Done-for-you conversations opened	2-3 by Oct 8
Email list growth	Every ticket buyer and DM keyword lead captured

The three rules of this sprint

One CTA everywhere

Every reel, story, and email points to the workshop. The workshop points to the Strategy. The Strategy points to done-for-you.

Batch before Sept 4

All content from Sept 7 onward is filmed and scheduled by Friday Sept 4. Semester weeks are for delivery, not creation.

Sell in the room

Strategy sessions never touch a Tue/Thu. Buyers book their Mon/Wed slot before they leave the workshop.