DSM-101 · Introduction to Social Media · Fall 2026
Grand Canyon University · College of Arts and Media · Fall 2026

DSM-101
Introduction to Social Media

Sep 8 – Dec 20, 2026 4 credits Instructor: Melissa Brown · Melissa.Brown3@my.gcu.edu
7
Topics
1,000
Total points
15
Weeks
8
Major projects
10
Stukent quizzes

Semester calendar

Every due date, color-coded by topic. Chips show the assessment and its point value; participation weeks close every Sunday.

Topic-by-topic breakdown

Objectives, required resources, and every assessment with its due date and weight.

Class resources & setup

Required student materials

  • Essentials of Social Media Marketing (Charello, 2024) Stukent courseware — all chapter quizzes run through it
  • Adobe Creative Cloud Auto-provisioned to GCU email · Tech support: 602.639.7200
  • Content Creation Planner Worksheet Used in Topics 2, 3, 4, 5
  • Social Media Video Storyboard Thumbnail Template Used in Topics 5, 7
  • Social Media Content Calendar (.xlsx) Used in Topics 5, 6
  • Digital Design Assignment Submission Requirements Student Success Center → CAM page → Digital Design tab

Instructor setup — before Sep 8

  • Create Stukent account + Stukent "class" for this section Required each semester / each section
  • Contact Stukent course consultant to connect account to the section Ryan Congdon · ryan.congdon@stukent.com, CC curriculumdevelopment@gcu.edu
  • Link Halo course inside Stukent courseware Use "Launch to Stukent" (upper left) to load courseware
  • Review Stukent-Halo Connection Guide + Course Startup Guides
  • Review instructor-only files Course Revision History · Discussion Questions · Chapter quiz test bank
DSM-101 · Grand Canyon University · Fall 2026 · Compiled from the official syllabus (prepared Aug 8, 2026). Sandbox account handles must be consistent across platforms; all presentations submit as PDF per the Digital Design Assignment Submission Requirements.
Made on
Tilda