Made on
Tilda
Ch 1: Personal brand definition, myth-busting, 8 brand components, Morrison's 9 steps, Networking Bingo. Ch 2: Six branding perspectives, emerging perspectives incl. AI, "Google Yourself" activity.
Building a career on your brand, authenticity as strategy, humility as positioning, 70/20/10 content rule, showcasing skills, "Highly Favored folder," Online Safety module. Audit deck: industry > niche > microniche progression with worked examples, 3-5 content pillars framework, Latasha James exemplar profile, long-form to short-form content workflow, conflicts of interest.
Ch 4: Advantages and risks, cancel culture, crisis planning, workplace advice. Ch 5: Brand voice vs. tone, brand aesthetic, color psychology, AI caption analysis. Ch 6: 8-step strategic plan framework (purpose through evaluation). Strategy deck: fill-in brand statement template with two worked example statements.
Midterm Exam Review deck (practice questions on brand definitions, voice vs. tone, perspectives, cancel culture); Visual Brand Pt 1 walkthrough: mood board, headshot guidance (natural light, no over-editing), one 3-6 color palette, font pairings, accent elements. Guest speaker series: corporate marketing, crisis PR, video editing, HR.
Ch 7: Science and art of networking, research methods, listening vs. monitoring, AI for networking, storytelling. Ch 8: Relationship management, 5 steps to brand partnerships, media kits. Calendar deck: pillar frameworks revisited, 30-post build with all columns.
Ch 9: Ethics and professionalism, FTC disclosure, copyright, personal code of conduct, "walk away" situations. Ch 10: Measurement, SMART criteria, KPIs, engagement rate and CTR formulas, mega-wins vs. micro-wins. Pt 2 deck: V1 vs. V2 revisions, final palette selection, social assets with headlines and captions, business card requirements (name, profession, email).
Career translation: brand-fit job searching, resume storytelling (Fact, Understanding, Action, Result), portfolio contents, interview stages, pitching your value statement, the "employee cupcake." Action deck: 5-step walkthrough from calendar revisions to scheduling (Meta Business Suite, Later, Sprout Social, or Hootsuite) to daily interaction logging.
Final Exam Review deck (practice questions mapped to chapter sections, Ch 6-11); Career Pitch walkthrough with three past student example videos, plus script structure guidance (clear opening, middle, closing; beyond a "talking head").
This map reflects the course's master presentation decks: 11 chapter lectures, 7 assignment walkthroughs, and both exam reviews. Clay-colored blocks mark proposed new teaching materials not yet in the official syllabus. Lecture content in Topics 5-7 runs ahead of the syllabus topic descriptions, enriching those weeks with networking, relationships, ethics, and measurement material.
Preliminary schedule. All assignment due dates keep their original placement. Clay-colored blocks mark proposed new teaching materials layered onto existing sessions; the link-hub mini-assignment and its Dec 6 due date are proposed additions, not yet in the official syllabus. To accommodate the Sept 16-26 break, the Brand Audit and Second Channel walkthroughs move to Sept 15 so students can complete Topic 2 over the break (due Sept 27), and the Online Safety module pairs with Ch 4 on Sept 29. With Nov 24 off, Thanksgiving week has no classes and Ch 11 moves to Nov 19. Guest speaker and studio sessions are flexible slots. Sunday due dates follow the end of each topic.