Key Findings
Community Content Wins
Greg in the community (canvassing reel) hit 18.2% engagement rate, more than triple the page average. Voters want to see him showing up.
OIG Is Consistent
Five OIG-related posts land in the top half of engagement rate. The initiative resonates, and the educational format works with cold audiences.
Shares > Reactions
Posts with the highest shares per reach are doing the campaign's work by expanding the audience organically. Prioritize share-driving content for boost.
Post Assessment
Strategic Observations
- "Greg showing up" is the brand. The canvassing reel (18.2%) proves it. The content calendar's day-of trail videos (Posts 28, 25, 49) should follow this model. Plan to boost those when they post.
- Keep boosted videos under 45 seconds. Average watch time data shows Meet Roz (16.8s), sign arrest (14.3s), and canvassing (13.0s) held attention longest. The 100+ second Holmes Agenda pieces lose casual scrollers. Shorter is better for paid distribution.
- When choosing between two boost candidates, pick the one with more shares per reach. Shares expand the audience without additional spend. The arrest post (26 shares), State of PG (20 shares), and First 100 Hours (13 shares) are doing the campaign's work for free.
- Verify Meta political ad authorization is approved on the campaign page before any boost goes live. If it isn't, no Facebook or Instagram boost can run, and it can take 1-2 weeks to clear.
