Greg Holmes for Prince George's | Post Performance Dashboard

Post-Level Analytics

Sign vandalism arrest announcement reel.

Cross-platform performance analysis of the law enforcement arrest announcement reel posted May 15, 2026 across Facebook, Instagram, and TikTok. Data pulled May 18, 2026.

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Post Content

"The Greg Holmes for Prince George's campaign is grateful to share that law enforcement has made an arrest in connection with the recent vandalism of campaign signage..."

Format: Reel (25s) Published: May 15, 2026 at 2:54 PM Platforms: Facebook, Instagram, TikTok

Cross-Platform Totals

Combined Performance

Total Views

14K

FB: 9.7K | IG: 2K | TT: 2.3K

Total Reach

9.4K

FB: 6.3K viewers | IG: 1.6K | TT: 1.6K

Total Interactions

312

Likes + comments + shares + saves

Total Shares

110

FB: 12 | IG: 63 | TT: 35

New Followers

IG: 1 | TT: 5

Platform Breakdown

Individual Post Metrics

Facebook

Reel

Views

9.7K

Above typical

Viewers

6.3K

Interactions

Likes

Comments

Saves

Avg. Watch

14s

Instagram

Reel

Views

2,014

Above typical

Reach

1,562

Likes

Comments

Reposts

Profile Visits

Avg. Watch

11s

TikTok

25.05s video

Views

2,300

Likes

123

Comments

Saves

New Followers

Avg. Watch

15.9s

Full Watch %

25.6%

Platform Comparison

Head to Head

Metric	Facebook	Instagram	TikTok	Total
Views	9,700	2,014	2,300	14,014
Reach / Viewers	6,300	1,562	1,600	9,462
Likes	62	24	123	209
Comments	3	2	5	10
Shares	12	63	35	110
Saves / Bookmarks	2	0	11	13
Avg. Watch Time	14s	11s	15.9s	13.6s avg
New Followers	0	1	5	6

Audience Breakdown

Who Watched This Post

Instagram: View Sources

Reels Tab

67.5%

Stories

18.2%

Explore

6.3%

Feed

5.0%

Profile

0.9%

Instagram: Viewer Split

Followers

11.2%

Non-followers

88.8%

Instagram: Impact Rates

Skip Rate

36.2%

Share Rate

3.9%

Like Rate

1.5%

Repost Rate

0.3%

Instagram: Gender

Men

79.1%

Women

20.9%

Instagram: Age

13-17

0.2%

18-24

29.5%

25-34

20.8%

35-44

16.9%

45-54

16.3%

55-64

11.6%

65+

4.8%

Instagram: Location

80.5%

Canada

2.2%

2.1%

Germany

1.7%

India

1.4%

TikTok: Traffic Sources

For You

98.8%

Other

0.8%

Profile

0.2%

0.1%

TikTok: Viewer Split

New

94%

Returning

Non-followers

100%

TikTok: Gender

Female

68%

Male

32%

TikTok: Age

18-24

25-34

21%

35-44

34%

45-54

26%

55+

11%

TikTok: Location

100%

TikTok: Search Queries

greg holmes pg county

50%

gregholmesforpg

50%

Key Insights

What This Post Tells Us

Breakout Performance

14K combined views in 3 days makes this the campaign's highest-performing post to date by a significant margin. Facebook alone did 9.7K views, well above typical post performance. The arrest narrative resonated deeply across all three platforms.

TikTok Is the Engagement Engine

Despite having fewer views than Facebook, TikTok drove 123 likes, 35 shares, 11 saves, and 5 new followers. It also had the longest average watch time (15.9s) and 25.6% full-video completion. TikTok audiences are engaging more deeply than other platforms.

Instagram Shares Are Massive

63 shares on Instagram is the standout metric. That's more than FB and TikTok shares combined. This reel was forwarded via DM at a very high rate, signaling viewers found it important enough to send to people they know personally.

Discovery-Driven, Not Follower-Driven

On Instagram, 88.8% of viewers were non-followers. On TikTok, 100% of viewers were non-followers and 94% were first-time viewers. Nearly all traffic came from algorithmic feeds (Reels Tab: 67.5%, For You: 98.8%). The algorithm is working for Greg.

Gender Split Flips by Platform

Instagram skewed 79% male while TikTok skewed 68% female. The same content is reaching very different audiences across platforms. This is a strong case for continued cross-posting rather than platform-exclusive content.

Skip Rate + Retention Opportunity

Instagram's 36.2% skip rate and most drop-offs at 0:01 suggest the first second needs a stronger hook. TikTok retention was better (64% watched on average). Consider testing a text overlay or urgent visual in the opening frame for future reels.