01
Momentum Is Real
Every owned channel is up triple or quadruple digits over the prior period. Facebook follows grew 833% and Instagram interactions climbed 637%. The content is landing.
02
April 22 Surge
Instagram views, reach, and profile visits all spiked sharply in the final days of the window, suggesting a breakout post within the last 48 hours. Worth identifying and doubling down.
03
Link Clicks Lagging
Strong reach is not converting to traffic. Only 2 Facebook link clicks and 0 Instagram link clicks in 30 days. Needs a clearer CTA strategy and link-in-bio optimization.
04
YouTube Under-Indexed
50 views over 30 days is far below the traction on Meta platforms. Content exists and retention on top video is 358.7%, but discovery and promotion need investment.
05
X Is Essentially Dark
47 impressions and 2 followers means X is not yet a functioning channel. Either commit resources or deprioritize. The 21.7% engagement rate reflects a very small base.
06
Resident Testimonials Work
The Roz voter testimonial earned the highest reach on X (14) and is a recent YouTube upload. Real resident voices are cutting through better than branded graphics.
