Greg Holmes for Prince George's | Monthly Analytics: February 2026
GREG HOLMES
FOR PRINCE GEORGE'S
REPORT TYPE
Monthly Analytics
Facebook, Instagram, TikTok
Campaign Social Media Analytics

Monthly performance by platform.

Month-over-month tracking of reach, engagement, and audience growth across Facebook, Instagram, and TikTok for the Greg Holmes for Prince George's County Executive campaign.

June 2026 (through June 28)
i
Election Month
June 2026 was election month. Early voting ran June 11 to 18. Primary Election Day was June 23. This section covers June 1 through June 28 (28 of 30 days). The data reflects the campaign's final push and post-election activity. Key breakthroughs: Instagram became the top engagement platform with 7.7K views (up 73%), Facebook link clicks surged to 39 (up 875%), finally closing the conversion gap that persisted for months, and Instagram gained 47 new followers (up 124%), the first time IG follower data was reported. TikTok followers grew to 26 (up from 22). Total cross-platform views: 26.5K.
Cross-Platform Summary
Jun 1 - Jun 28, 2026
Total Views
26.5K
FB: 15.5K | IG: 7.7K | TT: 3.3K
Total Reach
8.7K
FB: 6K viewers | IG: 2.7K
Interactions
979
FB: 375 | IG: 519 | TT: 85
Profile Visits
2.3K
FB: 1.8K | IG: 436 | TT: 63
New Followers
90
FB: 39 | IG: 47 | TT: +4
Facebook
Jun 1 - Jun 28, 2026
Facebook
@gregholmesforpg
Views
15.5K
▼ 30.6%
Viewers
6.0K
▼ 47.5%
Interactions
375
▲ 14%
Link Clicks
39
▲ 875%
Visits
1.8K
▲ 37.1%
Follows
39
▲ 5.4%
Instagram
Jun 1 - Jun 28, 2026
Instagram
@gregholmesforpg
Views
7.7K
▲ 73%
Reach
2.7K
▲ 17%
Interactions
519
▼ 29.9%
Link Clicks
13
▲ from 0
Visits
436
▲ 181.3%
Follows
47
▲ 123.8%
TikTok
Jun 1 - Jun 28, 2026
TikTok
@gregholmesforpg • 26 followers
Video Views
3.3K
▼ 38.7%
Profile Views
63
▼ 12.5%
Likes
44
▼ 79.4%
Comments
0
▼ 100%
Shares
41
▼ 29.3%
Followers
26
▲ +4 new
Platform Comparison
June vs May
Metric Facebook Instagram TikTok
Views 15,500 7,700 3,300
Reach / Viewers 6,000 2,700 --
Interactions 375 519 85
Link Clicks 39 13 --
Profile Visits 1,800 436 63
New Follows 39 47 4
MoM vs. May Link clicks +875% Views +73%, Follows +124% Most metrics down
June Insights
Election Month
01
The Conversion Gap Finally Closed
The single biggest win of the campaign: Facebook link clicks surged from 5 to 39 (up 875%). Instagram link clicks hit 13 (up from zero for the entire campaign). After months of flagging this as the top priority, 52 total link clicks in June is more than every prior month combined. CTA strategy and link-in-bio optimization clearly took hold.
02
Instagram: Best Month Ever
Instagram posted its strongest month across nearly every metric: 7.7K views (up 73%), 2.7K reach (up 17%), 436 profile visits (up 181%), and 47 new followers (up 124%). This is the first month Instagram reported follower data, and the number is significant. IG also generated 13 link clicks after five months of zero.
03
Facebook Reach Normalized
Facebook views dropped from 24K to 15.5K (down 31%) and viewers fell from 11.6K to 6K (down 48%). This is a natural correction from May's arrest-reel-driven anomaly. 15.5K views is still the second-highest month ever and interactions grew 14%. The platform is performing at a sustainable high level rather than a viral spike.
04
Follower Growth Across All Platforms
For the first time, all three platforms gained followers in the same month: Facebook +39, Instagram +47, TikTok +4. Total new followers across all platforms: 90. This was also the first month with reportable Instagram follower data, suggesting IG crossed the analytics threshold. TikTok reached 26 followers total.
05
TikTok Cooled Off
TikTok views fell from 5.4K to 3.3K (down 39%), likes dropped 79%, and comments hit zero. Shares remained relatively resilient at 41 (down 29%), and the account gained 4 new followers. The chart shows a spike around Jun 21-23 (election week) but lower baseline activity than May. Content frequency may have shifted toward Meta platforms during the final push.
06
Election Week Activity
All three platform charts show elevated activity around June 21-23 (election week). Instagram views spiked past 1K, Facebook interactions peaked, and TikTok had its strongest daily views of the month. The sustained engagement around early voting (Jun 11-18) and election day (Jun 23) validates the final-push content strategy.
May 2026
i
Month Context
May 2026 was the campaign's highest-performing month to date by a wide margin. The sign vandalism arrest announcement reel (posted May 15) drove a massive spike across all platforms, and sustained content through the rest of the month kept momentum elevated. Facebook hit 24K views (up 200% vs April). Instagram crossed 4.8K views with 746 interactions (up 103%). TikTok reached 5.4K views and gained its first new followers since account creation. Total cross-platform views exceeded 34K, more than double April's 14.9K.
Cross-Platform Summary
May 1 - May 31, 2026
Total Views
34.2K
FB: 24K | IG: 4.8K | TT: 5.4K
Total Reach
13.9K
FB: 11.6K | IG: 2.3K
Interactions
1.4K
FB: 367 | IG: 746 | TT: 287
Profile Visits
2.1K
FB: 1.8K | IG: 183 | TT: 73
New Followers
46
FB: 44 | IG: -- | TT: +2
Facebook
May 1 - May 31, 2026
Facebook
@gregholmesforpg
Views
24K
▲ 200.2%
Viewers
11.6K
▲ 308.8%
Interactions
367
▲ 21.1%
Link Clicks
5
▲ 66.7%
Visits
1.8K
▲ 181.8%
Follows
44
▼ 62.4%
Instagram
May 1 - May 31, 2026
Instagram
@gregholmesforpg
Views
4.8K
▲ 25.5%
Reach
2.3K
▲ 77.8%
Interactions
746
▲ 102.7%
Link Clicks
0
Flat
Visits
183
▼ 33%
Follows
--
Not reported
TikTok
May 1 - May 31, 2026
TikTok
@gregholmesforpg
Video Views
5.4K
▲ 56.2%
Profile Views
73
▲ 97.3%
Likes
215
▲ 9.1%
Comments
14
▲ 75%
Shares
58
▲ 544.4%
Followers
22
▲ +2 new
Platform Comparison
May vs April (Full Month)
Metric Facebook Instagram TikTok
Views 24,000 4,800 5,400
Reach / Viewers 11,600 2,300 --
Interactions 367 746 287
Shares -- -- 58
Profile Visits 1,800 183 73
New Follows 44 -- 2
MoM vs. April Views +200%, Viewers +309% Interactions +103% Shares +544%, first follows
May Insights
Month 4
01
Best Month by Every Measure
May was the campaign's strongest month to date. 34.2K total views (more than double April's 14.9K), 1,400 total interactions (up 62% from 864), and 13.9K reach. Every platform grew. Facebook alone hit 24K views, Instagram crossed 4.8K, and TikTok reached 5.4K. This is no longer early-stage traction. This is scale.
02
Facebook Dominated on Reach
24K views and 11.6K viewers made Facebook the undisputed reach leader. Views tripled versus April (up 200%) and viewers grew 309%. The arrest reel alone drove 9.7K views, but sustained content through the rest of the month kept the numbers elevated rather than collapsing after the spike.
03
Instagram Dominated on Engagement
Instagram hit 746 interactions, more than double April's 354 (up 103%). For the third consecutive month, Instagram outpaced Facebook on engagement. With 4.8K views and 2.3K reach, IG is now the campaign's most efficient engagement channel. The late-May spike around the arrest content pushed interactions past 300 in a single window.
04
TikTok Shares Exploded
TikTok shares jumped from 9 in April to 58 in May (up 544%). This is the highest-value TikTok metric because shares trigger algorithmic amplification. Total views grew 56% to 5.4K, likes rose to 215, and TikTok gained its first new followers since account creation (20 to 22). The platform is finally converting, not just reaching.
05
Facebook Visits: Record High
1,800 Facebook profile visits (up 182% vs April's 625) is the strongest top-of-funnel signal the campaign has ever recorded. The visits chart shows two distinct spikes: early May (late-April content tail) and May 15 (arrest reel). Link clicks also improved to 5 (up 67%), though still far too low relative to the visit volume.
06
Follow Conversion Declining
Despite record reach and visits, Facebook follows dropped to 44 (from 116 in April). The visit-to-follow rate fell from 18.6% to 2.4%. Instagram follows remain unreported. This suggests the arrest reel audience is broad but less committed than the OIG audience. Pillar content and voter education will convert better than viral moments heading into early voting (June 11).
April 2026
i
Month Context
April 2026 was the campaign's breakout month. Content cadence increased significantly, the OIG initiative generated sustained coverage after its March 31 announcement, and TikTok activated for the first time with 3.5K video views. Facebook surged with 7.7K views (up 253%) and 116 new followers (up 955%). Instagram crossed into meaningful scale with 3.7K views (up 424%). Every metric on every active platform grew. This is the month the campaign's social presence went from exploratory to operational.
Cross-Platform Summary
Apr 1 - Apr 30, 2026
Total Views
14.9K
FB: 7.7K | IG: 3.7K | TT: 3.5K
Total Reach
3.8K
FB: 2.6K viewers | IG: 1.2K
Interactions
864
FB: 296 | IG: 354 | TT: 214
Profile Visits
927
FB: 625 | IG: 266 | TT: 36
New Followers
116
FB: 116 | IG: -- | TT: 0
Facebook
Apr 1 - Apr 30, 2026
Facebook
@gregholmesforpg
Views
7.7K
▲ 253.2%
Viewers
2.6K
▲ 109.7%
Interactions
296
▲ 529.8%
Link Clicks
3
▲ from 0
Visits
625
▲ 166%
Follows
116
▲ 954.5%
Instagram
Apr 1 - Apr 30, 2026
Instagram
@gregholmesforpg
Views
3.7K
▲ 423.9%
Reach
1.2K
▲ 214.8%
Interactions
354
▲ 521.1%
Link Clicks
0
Flat
Visits
266
▲ 198.9%
Follows
--
Not reported
TikTok
Apr 1 - Apr 30, 2026
TikTok
@gregholmesforpg
Video Views
3.5K
▲ 69,500%
Profile Views
36
▲ 3,500%
Likes
197
▲ from 0
Comments
8
▲ from 0
Shares
9
▲ from 0
Followers
20
No change
Platform Comparison
April 2026
Metric Facebook Instagram TikTok
Views 7,700 3,700 3,500
Reach / Viewers 2,600 1,200 --
Interactions 296 354 214
Likes -- -- 197
Profile Visits 625 266 36
New Follows 116 -- 0
MoM vs. March All metrics up 109-955% All metrics up 199-521% First real month
April Insights
Month 3
01
Every Platform Surged
For the first time, all three platforms grew simultaneously. Total cross-platform views jumped from 2.9K in March to 14.9K in April, a 414% increase. Total interactions went from 104 to 864, up 731%. This is no longer a launch phase. This is traction.
02
TikTok Arrived
TikTok went from 5 views in March to 3.5K views in April with 197 likes, 8 comments, and 9 shares. The chart shows activity concentrated around Apr 15-24 with peaks near 1K daily views. TikTok is now a real channel, though follower count stayed at 20, meaning the algorithm is doing the work, not the audience base.
03
Instagram Beat Facebook on Engagement
For the second consecutive month, Instagram generated more interactions than Facebook (354 vs 296). Instagram's interaction pattern also shows more consistent activity across the full month rather than single spikes, suggesting a healthier content cadence is landing.
04
Facebook Followers Exploded
116 new Facebook followers in April (up 955% from 11 in March) is the single strongest audience growth metric across any platform any month. The follows chart shows a spike around Apr 4-6 (possibly OIG announcement ripple) and sustained growth through mid-month.
05
Content Distribution Diversified
The platform view share shifted from Facebook 76% / Instagram 24% / TikTok 0% in March to Facebook 52% / Instagram 25% / TikTok 23% in April. The campaign is no longer dependent on a single platform for reach. This is the healthiest distribution yet.
06
Link Clicks Still Near Zero
Facebook produced 3 link clicks (up from 0 in March). Instagram remained at zero. With 14.9K views generating only 3 website visits, the view-to-click conversion rate is 0.02%. This remains the campaign's biggest funnel gap heading into May and the final push to early voting.
March 2026
i
Month Context
March 2026 marked the official campaign launch (March 4) and the OIG ballot initiative announcement (March 31). Activity spiked sharply in the final 10 days of the month (Mar 21-31), particularly on Instagram which saw a 278% jump in views. Facebook saw a slight dip in raw numbers versus February's launch burst, but the activity pattern shifted from a single spike to a more sustained window of engagement. TikTok posted its first content late in the month (5 video views around Mar 25-31) but remains essentially pre-launch.
Cross-Platform Summary
Mar 1 - Mar 31, 2026
Total Views
2.9K
FB: 2.2K | IG: 703 | TT: 5
Total Reach
1.7K
FB: 1.3K | IG: 385 | TT: 1
Interactions
104
FB: 47 | IG: 57 | TT: 0
Profile Visits
328
FB: 235 | IG: 92 | TT: 1
New Followers
11
FB: 11 | IG: -- | TT: 0
Facebook
Mar 1 - Mar 31, 2026
Facebook
@gregholmesforpg
Views
2.2K
▼ 21.3%
Viewers
1.3K
▼ 0.8%
Interactions
47
▼ 34.7%
Link Clicks
0
▼ 100%
Visits
235
▼ 50.6%
Follows
11
▼ 38.9%
Instagram
Mar 1 - Mar 31, 2026
Instagram
@gregholmesforpg
Views
703
▲ 278%
Reach
385
▲ 259.8%
Interactions
57
▲ 533.3%
Link Clicks
0
Flat
Visits
92
▲ 84%
Follows
--
Not reported
TikTok
Mar 1 - Mar 31, 2026
TikTok
@gregholmesforpg
Video Views
5
▲ from 0
Profile Views
1
▲ from 0
Likes
0
No change
Comments
0
No change
Shares
0
No change
Followers
20
No change
TikTok saw its first signs of life in late March with 5 video views and 1 profile view concentrated around Mar 25-31. No engagement (likes, comments, shares) was generated. The account remained at 20 followers.
Platform Comparison
March 2026
Metric Facebook Instagram TikTok
Views 2,200 703 5
Reach / Viewers 1,300 385 1
Interactions 47 57 0
Link Clicks 0 0 0
Profile Visits 235 92 1
New Follows 11 -- 0
MoM vs. February Most metrics down All metrics up 84-533% First activity
March Insights
Month 2
01
Instagram Breakout
Instagram was the clear winner in March with views up 278%, reach up 260%, and interactions up 533% versus February. Instagram actually surpassed Facebook in total interactions (57 vs 47) for the first time. The channel is activating.
02
Facebook Cooled Off
Every Facebook metric declined month-over-month: views down 21%, interactions down 35%, visits down 51%, follows down 39%. This is partly expected as the February launch spike was artificially high, but it also signals the need for consistent content cadence on Facebook to prevent decay.
03
Late-Month Surge Pattern
Both Facebook and Instagram show activity concentrated in the last 10 days of March (Mar 21-31), coinciding with the official ballot filing (Mar 4 announcement coverage arriving late) and early OIG initiative buzz. The first three weeks of March were flat, reinforcing the need for always-on content.
04
TikTok: First Pulse
5 video views and 1 profile visit in late March is technically the first measurable TikTok activity. The chart shows a small spike around Mar 25-27. Content likely went live around this time. Still far too early for any performance conclusions, but the account is no longer at zero.
05
Link Clicks at Zero Across All
Zero link clicks on both Facebook and Instagram in March (down from 2 on Facebook in February). This continues the conversion gap flagged in earlier reporting. No traffic is moving from social to gregholmesforpg.com. Link-in-bio and CTA strategy remains the top priority.
06
Total Views Flat, Mix Shifted
Total cross-platform views were nearly identical (2.8K in Feb vs 2.9K in Mar), but the mix shifted dramatically. Facebook dropped from 93% of views to 76%, while Instagram grew from 7% to 24%. This diversification is healthy and reduces single-platform dependency.
February 2026
i
Month Context
February 2026 was the campaign's launch month. Greg Holmes announced his exploratory campaign on February 12, 2026. Activity across all platforms was concentrated in the first two weeks around the launch, with a sharp spike on Feb 6-8 coinciding with early outreach. TikTok had zero measurable activity during this period (account was created but not yet active). All percentage changes show ▲ 100% because there is no prior-month baseline.
Cross-Platform Summary
Feb 1 - Feb 28, 2026
Total Views
2.8K
FB: 2.6K | IG: 186 | TT: 0
Total Reach
1.4K
FB: 1.3K viewers | IG: 107
Interactions
81
FB: 72 | IG: 9 | TT: 0
Profile Visits
453
FB: 403 | IG: 50
New Followers
18
FB: 18 | IG: -- | TT: 0
Facebook
Feb 1 - Feb 28, 2026
Facebook
@gregholmesforpg
Views
2.6K
▲ 798.3%
Viewers
1.3K
▲ 21.2K%
Interactions
72
▲ 100%
Link Clicks
2
▲ 100%
Visits
403
▲ 269.7%
Follows
18
▲ 100%
Instagram
Feb 1 - Feb 28, 2026
Instagram
@gregholmesforpg
Views
186
▲ 100%
Reach
107
▲ 100%
Interactions
9
▲ 100%
Link Clicks
0
Flat
Visits
50
▲ 100%
Follows
--
Not reported
TikTok
Feb 1 - Feb 28, 2026
TikTok
@gregholmesforpg
Video Views
0
No activity
Profile Views
0
No activity
Likes
0
No activity
Comments
0
No activity
Shares
0
No activity
Followers
20
Account created
No video content was published to TikTok in February 2026. Account was registered with 20 followers and 334 likes (from other activity). Analytics will begin populating once content is posted.
Platform Comparison
February 2026
Metric Facebook Instagram TikTok
Views 2,600 186 0
Reach / Viewers 1,300 107 0
Interactions 72 9 0
Link Clicks 2 0 0
Profile Visits 403 50 0
New Follows 18 -- 0
Total (Feb 2026) Leader Early stage Inactive
February Insights
Month 1 Baseline
01
Facebook Carried the Launch
Facebook accounted for 93% of all views (2.6K of 2.8K) and 89% of all interactions (72 of 81) in February. It was the only platform with a meaningful audience during the exploratory campaign announcement. The 21,200% viewer growth reflects the page activating from near-dormancy.
02
Feb 6-8 Spike Window
Both Facebook and Instagram show a sharp, concentrated spike in the first week of February (around Feb 6-8) with activity dropping to near-baseline levels afterward. This suggests the launch content drove a single burst of interest that was not sustained through the rest of the month. Consistent posting cadence was not yet established.
03
Instagram Was Minimal
186 views and 9 interactions means Instagram was essentially a placeholder in February. The 50 profile visits suggest some curiosity-driven traffic, but content volume was too low to build momentum. No follower data was available for the month.
04
TikTok Was Dark
The TikTok account existed (20 followers, 334 likes attributed to the profile) but zero videos were posted in February. All TikTok metrics read zero for the month. This represents a full month of missed discovery opportunity on the platform with the strongest algorithmic reach for new accounts.
05
Profile Visits Outpaced Follows
Facebook saw 403 profile visits but only 18 new follows, a 4.5% conversion rate. This is common for early-stage political pages where visitors are assessing credibility. As content volume and consistency improve, this conversion rate should climb. The ratio is worth tracking month-over-month.
06
Baseline Established
February sets the floor for all future month-over-month comparisons. With 2.8K total views, 81 interactions, and 18 new followers across all platforms, any consistent posting cadence in March should produce significant percentage gains simply by activating Instagram and TikTok.
Prepared by Copper Sky Social Media
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