Greg Holmes for Prince George's | Monthly Analytics: February 2026
GREG HOLMES
FOR PRINCE GEORGE'S
REPORT TYPE
Monthly Analytics
Facebook, Instagram, TikTok
Campaign Social Media Analytics

Monthly performance by platform.

Month-over-month tracking of reach, engagement, and audience growth across Facebook, Instagram, and TikTok for the Greg Holmes for Prince George's County Executive campaign.

May 2026 (through May 18)
i
Partial Month Data
This section covers May 1 through May 18, 2026 (18 of 31 days, 58% of the month). Month-over-month comparisons against April's full 30-day totals are directional only. At the current pace, May is tracking to exceed April on most metrics by month-end. The sign vandalism arrest announcement reel (posted May 15) drove a massive spike across all platforms in the final days of this window, particularly on Facebook (visit spike to 300+) and Instagram (reach spike to 1K). TikTok's late-window surge (May 15-17) accounts for the majority of its monthly views.
Cross-Platform Summary
May 1 - May 18, 2026 (Partial)
Total Views
12.3K
FB: 5.9K | IG: 3.7K | TT: 2.7K
Total Reach
10.6K
FB: 8.5K | IG: 2.1K
Interactions
734
FB: 249 | IG: 344 | TT: 141
Profile Visits
1.4K
FB: 1.2K | IG: 138 | TT: 40
New Followers
25
FB: 25 | IG: -- | TT: 0
Facebook
May 1 - May 18, 2026
Facebook
@gregholmesforpg
Views
5.9K
▲ 4.1% vs Apr
Viewers
8.5K
▲ 379.1% vs Apr
Interactions
249
▲ 3.3% vs Apr
Link Clicks
1
▼ 50% vs Apr
Visits
1.2K
▲ 206% vs Apr
Follows
25
▼ 56.1% vs Apr
Instagram
May 1 - May 18, 2026
Instagram
@gregholmesforpg
Views
3.7K
▲ 42.6% vs Apr
Reach
2.1K
▲ 134.9% vs Apr
Interactions
344
▲ 45.8% vs Apr
Link Clicks
0
Flat
Visits
138
▼ 4.2% vs Apr
Follows
--
Not reported
TikTok
May 1 - May 17, 2026
TikTok
@gregholmesforpg
Video Views
2.7K
▼ 16.1% vs Apr
Profile Views
40
▲ 17.6% vs Apr
Likes
114
▼ 40.6% vs Apr
Comments
3
▼ 62.5% vs Apr
Shares
24
▲ 166.7% vs Apr
Followers
20
No change
Platform Comparison
May 1-18 vs April (Full Month)
Metric Facebook Instagram TikTok
Views 5,900 3,700 2,700
Reach / Viewers 8,500 2,100 --
Interactions 249 344 141
Shares -- -- 24
Profile Visits 1,200 138 40
New Follows 25 -- 0
Pacing vs. April On track to exceed Already matching Arrest reel driving
May Insights
Month 4 (Partial)
01
Arrest Reel Changed Everything
The sign vandalism arrest announcement (May 15) is visible as a massive spike across all three platforms. Facebook visits surged past 300 in a single day. Instagram reach spiked to 1K. TikTok views jumped from near-zero daily to 1.5K+. One piece of high-impact content reshaped the entire month's trajectory.
02
Facebook Viewers Exploded
The standout number: 8.5K Facebook viewers, up 379% versus April. This is the highest viewer count in any month on any platform. The arrest reel alone drove 9.7K views and 6.3K viewers, meaning most of Facebook's May audience came from a single post. The question is whether this broadened audience returns for future content.
03
Instagram Already Matched April
With only 58% of the month elapsed, Instagram has already matched April's full-month view count (3.7K vs 3.7K) and surpassed interactions (344 vs 354, nearly equal). Reach more than doubled (2.1K vs 1.2K). If this pace holds through May 31, Instagram will post its strongest month yet by a wide margin.
04
TikTok Shares Tripled
While TikTok's total views and likes dipped versus April, shares jumped from 9 to 24 (up 167%). Shares are the highest-value TikTok action because they trigger algorithmic amplification. The arrest content was share-worthy in a way the earlier content was not. Follower count remains stuck at 20.
05
Facebook Visits: Best Month Ever
1,200 Facebook profile visits in 18 days (already nearly double April's full-month total of 625). The visits chart shows a dramatic spike around May 1-3 and another around May 15-17, suggesting both the late-April content tail and the arrest reel drove profile curiosity. This is the strongest top-of-funnel signal the campaign has seen.
06
Follows Slowing Despite Reach
Despite record-high reach and visits, Facebook follows dropped to 25 (from 116 in April). The visit-to-follow conversion rate fell from 18.6% to 2.1%. This suggests the arrest reel audience is broader but less conversion-ready than the April OIG audience. Content that builds sustained narrative (not just viral moments) will be key for the final push to June 11 early voting.
April 2026
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Month Context
April 2026 was the campaign's breakout month. Content cadence increased significantly, the OIG initiative generated sustained coverage after its March 31 announcement, and TikTok activated for the first time with 3.5K video views. Facebook surged with 7.7K views (up 253%) and 116 new followers (up 955%). Instagram crossed into meaningful scale with 3.7K views (up 424%). Every metric on every active platform grew. This is the month the campaign's social presence went from exploratory to operational.
Cross-Platform Summary
Apr 1 - Apr 30, 2026
Total Views
14.9K
FB: 7.7K | IG: 3.7K | TT: 3.5K
Total Reach
3.8K
FB: 2.6K viewers | IG: 1.2K
Interactions
864
FB: 296 | IG: 354 | TT: 214
Profile Visits
927
FB: 625 | IG: 266 | TT: 36
New Followers
116
FB: 116 | IG: -- | TT: 0
Facebook
Apr 1 - Apr 30, 2026
Facebook
@gregholmesforpg
Views
7.7K
▲ 253.2%
Viewers
2.6K
▲ 109.7%
Interactions
296
▲ 529.8%
Link Clicks
3
▲ from 0
Visits
625
▲ 166%
Follows
116
▲ 954.5%
Instagram
Apr 1 - Apr 30, 2026
Instagram
@gregholmesforpg
Views
3.7K
▲ 423.9%
Reach
1.2K
▲ 214.8%
Interactions
354
▲ 521.1%
Link Clicks
0
Flat
Visits
266
▲ 198.9%
Follows
--
Not reported
TikTok
Apr 1 - Apr 30, 2026
TikTok
@gregholmesforpg
Video Views
3.5K
▲ 69,500%
Profile Views
36
▲ 3,500%
Likes
197
▲ from 0
Comments
8
▲ from 0
Shares
9
▲ from 0
Followers
20
No change
Platform Comparison
April 2026
Metric Facebook Instagram TikTok
Views 7,700 3,700 3,500
Reach / Viewers 2,600 1,200 --
Interactions 296 354 214
Likes -- -- 197
Profile Visits 625 266 36
New Follows 116 -- 0
MoM vs. March All metrics up 109-955% All metrics up 199-521% First real month
April Insights
Month 3
01
Every Platform Surged
For the first time, all three platforms grew simultaneously. Total cross-platform views jumped from 2.9K in March to 14.9K in April, a 414% increase. Total interactions went from 104 to 864, up 731%. This is no longer a launch phase. This is traction.
02
TikTok Arrived
TikTok went from 5 views in March to 3.5K views in April with 197 likes, 8 comments, and 9 shares. The chart shows activity concentrated around Apr 15-24 with peaks near 1K daily views. TikTok is now a real channel, though follower count stayed at 20, meaning the algorithm is doing the work, not the audience base.
03
Instagram Beat Facebook on Engagement
For the second consecutive month, Instagram generated more interactions than Facebook (354 vs 296). Instagram's interaction pattern also shows more consistent activity across the full month rather than single spikes, suggesting a healthier content cadence is landing.
04
Facebook Followers Exploded
116 new Facebook followers in April (up 955% from 11 in March) is the single strongest audience growth metric across any platform any month. The follows chart shows a spike around Apr 4-6 (possibly OIG announcement ripple) and sustained growth through mid-month.
05
Content Distribution Diversified
The platform view share shifted from Facebook 76% / Instagram 24% / TikTok 0% in March to Facebook 52% / Instagram 25% / TikTok 23% in April. The campaign is no longer dependent on a single platform for reach. This is the healthiest distribution yet.
06
Link Clicks Still Near Zero
Facebook produced 3 link clicks (up from 0 in March). Instagram remained at zero. With 14.9K views generating only 3 website visits, the view-to-click conversion rate is 0.02%. This remains the campaign's biggest funnel gap heading into May and the final push to early voting.
March 2026
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Month Context
March 2026 marked the official campaign launch (March 4) and the OIG ballot initiative announcement (March 31). Activity spiked sharply in the final 10 days of the month (Mar 21-31), particularly on Instagram which saw a 278% jump in views. Facebook saw a slight dip in raw numbers versus February's launch burst, but the activity pattern shifted from a single spike to a more sustained window of engagement. TikTok posted its first content late in the month (5 video views around Mar 25-31) but remains essentially pre-launch.
Cross-Platform Summary
Mar 1 - Mar 31, 2026
Total Views
2.9K
FB: 2.2K | IG: 703 | TT: 5
Total Reach
1.7K
FB: 1.3K | IG: 385 | TT: 1
Interactions
104
FB: 47 | IG: 57 | TT: 0
Profile Visits
328
FB: 235 | IG: 92 | TT: 1
New Followers
11
FB: 11 | IG: -- | TT: 0
Facebook
Mar 1 - Mar 31, 2026
Facebook
@gregholmesforpg
Views
2.2K
▼ 21.3%
Viewers
1.3K
▼ 0.8%
Interactions
47
▼ 34.7%
Link Clicks
0
▼ 100%
Visits
235
▼ 50.6%
Follows
11
▼ 38.9%
Instagram
Mar 1 - Mar 31, 2026
Instagram
@gregholmesforpg
Views
703
▲ 278%
Reach
385
▲ 259.8%
Interactions
57
▲ 533.3%
Link Clicks
0
Flat
Visits
92
▲ 84%
Follows
--
Not reported
TikTok
Mar 1 - Mar 31, 2026
TikTok
@gregholmesforpg
Video Views
5
▲ from 0
Profile Views
1
▲ from 0
Likes
0
No change
Comments
0
No change
Shares
0
No change
Followers
20
No change
TikTok saw its first signs of life in late March with 5 video views and 1 profile view concentrated around Mar 25-31. No engagement (likes, comments, shares) was generated. The account remained at 20 followers.
Platform Comparison
March 2026
Metric Facebook Instagram TikTok
Views 2,200 703 5
Reach / Viewers 1,300 385 1
Interactions 47 57 0
Link Clicks 0 0 0
Profile Visits 235 92 1
New Follows 11 -- 0
MoM vs. February Most metrics down All metrics up 84-533% First activity
March Insights
Month 2
01
Instagram Breakout
Instagram was the clear winner in March with views up 278%, reach up 260%, and interactions up 533% versus February. Instagram actually surpassed Facebook in total interactions (57 vs 47) for the first time. The channel is activating.
02
Facebook Cooled Off
Every Facebook metric declined month-over-month: views down 21%, interactions down 35%, visits down 51%, follows down 39%. This is partly expected as the February launch spike was artificially high, but it also signals the need for consistent content cadence on Facebook to prevent decay.
03
Late-Month Surge Pattern
Both Facebook and Instagram show activity concentrated in the last 10 days of March (Mar 21-31), coinciding with the official ballot filing (Mar 4 announcement coverage arriving late) and early OIG initiative buzz. The first three weeks of March were flat, reinforcing the need for always-on content.
04
TikTok: First Pulse
5 video views and 1 profile visit in late March is technically the first measurable TikTok activity. The chart shows a small spike around Mar 25-27. Content likely went live around this time. Still far too early for any performance conclusions, but the account is no longer at zero.
05
Link Clicks at Zero Across All
Zero link clicks on both Facebook and Instagram in March (down from 2 on Facebook in February). This continues the conversion gap flagged in earlier reporting. No traffic is moving from social to gregholmesforpg.com. Link-in-bio and CTA strategy remains the top priority.
06
Total Views Flat, Mix Shifted
Total cross-platform views were nearly identical (2.8K in Feb vs 2.9K in Mar), but the mix shifted dramatically. Facebook dropped from 93% of views to 76%, while Instagram grew from 7% to 24%. This diversification is healthy and reduces single-platform dependency.
February 2026
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Month Context
February 2026 was the campaign's launch month. Greg Holmes announced his exploratory campaign on February 12, 2026. Activity across all platforms was concentrated in the first two weeks around the launch, with a sharp spike on Feb 6-8 coinciding with early outreach. TikTok had zero measurable activity during this period (account was created but not yet active). All percentage changes show ▲ 100% because there is no prior-month baseline.
Cross-Platform Summary
Feb 1 - Feb 28, 2026
Total Views
2.8K
FB: 2.6K | IG: 186 | TT: 0
Total Reach
1.4K
FB: 1.3K viewers | IG: 107
Interactions
81
FB: 72 | IG: 9 | TT: 0
Profile Visits
453
FB: 403 | IG: 50
New Followers
18
FB: 18 | IG: -- | TT: 0
Facebook
Feb 1 - Feb 28, 2026
Facebook
@gregholmesforpg
Views
2.6K
▲ 798.3%
Viewers
1.3K
▲ 21.2K%
Interactions
72
▲ 100%
Link Clicks
2
▲ 100%
Visits
403
▲ 269.7%
Follows
18
▲ 100%
Instagram
Feb 1 - Feb 28, 2026
Instagram
@gregholmesforpg
Views
186
▲ 100%
Reach
107
▲ 100%
Interactions
9
▲ 100%
Link Clicks
0
Flat
Visits
50
▲ 100%
Follows
--
Not reported
TikTok
Feb 1 - Feb 28, 2026
TikTok
@gregholmesforpg
Video Views
0
No activity
Profile Views
0
No activity
Likes
0
No activity
Comments
0
No activity
Shares
0
No activity
Followers
20
Account created
No video content was published to TikTok in February 2026. Account was registered with 20 followers and 334 likes (from other activity). Analytics will begin populating once content is posted.
Platform Comparison
February 2026
Metric Facebook Instagram TikTok
Views 2,600 186 0
Reach / Viewers 1,300 107 0
Interactions 72 9 0
Link Clicks 2 0 0
Profile Visits 403 50 0
New Follows 18 -- 0
Total (Feb 2026) Leader Early stage Inactive
February Insights
Month 1 Baseline
01
Facebook Carried the Launch
Facebook accounted for 93% of all views (2.6K of 2.8K) and 89% of all interactions (72 of 81) in February. It was the only platform with a meaningful audience during the exploratory campaign announcement. The 21,200% viewer growth reflects the page activating from near-dormancy.
02
Feb 6-8 Spike Window
Both Facebook and Instagram show a sharp, concentrated spike in the first week of February (around Feb 6-8) with activity dropping to near-baseline levels afterward. This suggests the launch content drove a single burst of interest that was not sustained through the rest of the month. Consistent posting cadence was not yet established.
03
Instagram Was Minimal
186 views and 9 interactions means Instagram was essentially a placeholder in February. The 50 profile visits suggest some curiosity-driven traffic, but content volume was too low to build momentum. No follower data was available for the month.
04
TikTok Was Dark
The TikTok account existed (20 followers, 334 likes attributed to the profile) but zero videos were posted in February. All TikTok metrics read zero for the month. This represents a full month of missed discovery opportunity on the platform with the strongest algorithmic reach for new accounts.
05
Profile Visits Outpaced Follows
Facebook saw 403 profile visits but only 18 new follows, a 4.5% conversion rate. This is common for early-stage political pages where visitors are assessing credibility. As content volume and consistency improve, this conversion rate should climb. The ratio is worth tracking month-over-month.
06
Baseline Established
February sets the floor for all future month-over-month comparisons. With 2.8K total views, 81 interactions, and 18 new followers across all platforms, any consistent posting cadence in March should produce significant percentage gains simply by activating Instagram and TikTok.
Prepared by Copper Sky Social Media
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