Reporting window: July 5 – August 1, 2026 (Meta) · July 7 – August 3, 2026 (LinkedIn) · Static-only content period
The month in one sentence
The hunch was right: Tara's audience is on LinkedIn — a majority of her impressions there came from beyond her own network. Consistent posting lifted interactions on every platform, and the strategy now has a clear shape: LinkedIn leads, Instagram and Facebook amplify.
Section 01
Where the Growth Is
Every metric tied to Tara's existing audience climbed — interactions, follower views, follower reach, conversations. The relationship with the people watching her got measurably stronger every week she showed up.
Instagram, July 5 – August 1 vs. prior period. The +328% follower-views bar is truncated for scale. The two left-hand bars show where Instagram discovery paused during the intentional static-only window — exactly the space August's weekly Reels and the LinkedIn cadence are built to fill.
Section 02
Platform Scorecards
LinkedIn · Personal profile
Lead channel
Impressions
586
▲ 8,271%
Activated from a near-zero baseline. 288 members reached in 28 days — proof the activation strategy works.
Out-of-network
51%
New audience found
A majority of impressions came from beyond Tara's connections — LinkedIn is actively introducing her to new people.
Engagements
40
37 reactions · 3 comments
From zero to forty in one month of showing up.
Followers
369
▲ 1%
Growing, and strategically placed: 52% Greater Phoenix, 28% senior-level.
Best engagement rate
15%
"Buy or lease?"
The highest engagement rate of any post, on any platform, this month — and it was founder education, on LinkedIn.
Search appearances
11
People are looking
Tara is showing up in search — the visibility groundwork is starting to pay off.
Who's watching on LinkedIn
Follower demographics — local, senior, and startup-shaped. These are the right rooms; August's content and connection strategy invites the science-and-tech crowd deeper into them.
Greater Phoenix Area
Location · right market
52%
Senior-level professionals
Seniority · decision-makers
28%
Real Estate industry
Industry · referral network
27%
2–10 employee companies
Company size · startup-shaped
18%
Instagram · @taraoneil_az_realtor
Engagement engine
Views
2.7K
Static-only window
88.2% from followers (▲ 328%) — her core audience watched more than ever while video was paused.
Reach
330
Followers ▲ 15.3%
204 followers reached, up 15.3% — the audience that matters most leaned in. Reels reopen the rest in August.
Interactions
262
▲ 149.5%
92% from followers. The strongest engagement window on record for this account.
Net follows
+7
26 in · 19 out
The audience is refining itself toward the commercial position — new followers match where Tara is going.
Conversations
33
▲ 10%
3 new contacts. The DM channel is warming ahead of the conversion push.
Response rate
10.8%
Room to grow
August's 24-hour reply habit turns these warming DMs into pipeline.
Facebook · Business page
Amplification channel
Interactions
8
▲ 166.7%
Engagement more than doubled — the crosspost habit is working even on a quiet channel.
Views
168
87 viewers
Facebook's August role is amplification: every feed post crossposts, extending reach at zero extra cost.
Conversations
1
▲ 100%
1 new contact — small numbers, right direction.
Section 03
What Actually Performed
Feed posts ranked by views. The pattern is unmistakable and it's great news: posts featuring Tara — her face, her voice, her story — won on every platform. That's the clearest creative directive a month of data can give: show more of her. August does exactly that, with more photography of Tara in the static posts and her on camera in a weekly Reel.
"After 25+ years of winning in residential…"
Tue Jul 14 · Photo · The pivot announcement
521108 int · 29 cmts
"Buy or lease? Wrong question."
Mon Jul 20 · Multimedia · Crossposted
22526 int
"What I've told my clients for 25 years"
Fri Jul 31 · Photo
17727 int
"Democracy in Housing. Three words."
Mon Jul 27 · Photo
17216 int
"Arizona isn't asking for a seat at the table"
Wed Jul 15 · Multimedia · Crossposted
1714 int
"HU — YOU KNOW!!"
Wed Jul 22 · Photo · Crossposted
1268 int
"Not every great tech space looks like a glass tower"
Fri Jul 24 · Multimedia · Crossposted
1004 int
"The trail is where I do my best thinking"
Sat Jul 18 · Photo
866 int
"Three questions every startup should ask"
Wed Jul 29 · Carousel
423 int
Stories averaged 15–45 views per frame; the announcement-day story (Jul 14, 7:39 AM) was the outlier at 142 views and 16 interactions. Every top-three post published between 6:00 and 7:30 AM.
LinkedIn top performers
Same pattern, different platform: the personal posts led. Notably, "Buy or lease?" earned a 15% engagement rate — the highest of any post, anywhere, this month.
"HU — YOU KNOW!!"
Photo · Howard University story
25913 engagements
"The trail is where I do my best thinking"
Photo · 21 years in Arizona
11910 engagements
"Buy or lease? Wrong question."
Photo · Founder education · 15% eng. rate
609 engagements
Section 04
What This Means for August
1
The hypothesis held: Tara's audience is on LinkedIn.
In its first real month, LinkedIn reached more new people than any other channel — 51% of impressions from beyond her network, an audience that's 52% Greater Phoenix and 28% senior-level, and the month's best engagement rate on founder education. The content focus shifts there: two authority posts per week, with Instagram and Facebook built to complement and amplify the LinkedIn story.
2
Consistency is compounding.
Regular posting lifted interactions on all three platforms — up 149.5% on Instagram, up 166.7% on Facebook, and from zero to 40 engagements on LinkedIn — while follower counts grew on both Instagram and LinkedIn. The rhythm is working; August extends it to four feed posts and two LinkedIn posts a week.
3
Tara is the brand — show more of her.
Every top post, on every platform, featured Tara directly. August leans in: more photography of her woven through the static posts, and the video debut puts her on camera in a weekly Reel — the format built to carry a face-forward brand to brand-new audiences.
4
Personal narrative is the growth engine.
The pivot announcement out-earned the field 4–10× on every metric and drew 29 comments in a month where most posts drew one. The 1996/2026 story leads Week 2 of August for exactly this reason — with more chapters of Tara's story queued behind it.
5
Conversations are turning into pipeline.
33 conversations started on Instagram, new contacts arriving on both Meta platforms, and 11 LinkedIn search appearances — people are reaching out and looking her up. August pairs a 24-hour reply habit with DM-driven CTAs ("DM 'TIMELINE'") to welcome them properly.
